Crookies is a Singapore-based snack brand redefining healthy indulgence through innovation, integrity, and purpose.

We produce our signature bakes in a HACCP-certified facility in Singapore, using vegetarian, preservative-free, additive-free ingredients and no refined sugar. Each small batch is thoughtfully crafted to ensure freshness, texture, and taste without compromise.

After hundreds of recipe tests between Singapore and Hong Kong, we launched our debut range to an overwhelming response from dinner parties and curated events like Boutique Fairs Singapore, to office pantries and mindful travellers. Crookies has since grown from a kitchen passion project into a brand trusted by conscious consumers and industry partners alike.

We were recently approached by The Straits Times to share our journey a humbling milestone that reminded us how far a heartfelt idea (and a lot of crunchy testing) can go.

Today, we work closely with event curators and corporate clients to design bespoke snack solutions that are as delightful as they are nutritious.

As we grow, we remain committed to something bigger than snacks: investing in the future of global healthy eating habits. We believe that educating and empowering consumers around better food choices can directly support healthcare systems by reducing the rise of chronic illnesses linked to diet-related conditions.

We’re proud to be a values-led company on a mission to support healthier habits — one Crookie at a time.